WPP has won the global creative duties for Henkel, the German company that owns brands including Persil and Schwarzkopf in a ...

Franco Mabanta profile: PGMN CEO’s early life, MYX career, marriage, sobriety, and the alleged extortion case tied to Martin Romualdez. PHOTO/S: Photo courtesy of @suititupmanila on Instagram; ...

Cola's history from its 1886 start to becoming a top global brand, including iconic advertising, celebrity endorsements, and ...

Revenge is sweet they say, some add that it's best eaten cold. Ajaz Ahmed's new outfit Studio.One has reportedly pipped WPP's ...

Whatever big changes are coming to the PGA Tour probably won't be ready until 2028. That much is clear by tournaments early ...

The Coca-Cola Company has hired start-up agency Studio.One to create its Christmas campaign. Studio.One won the business in a pitch against WPP, Campaign understands. WPP Open X is the global ...

We have a lot of randomness to discuss this week. So we’re introducing the first official COLLECTIBLES POWER RANKINGS brought ...

AI Is Making Marketing Less Authentic While Crypto Communities Are Automating Away Their Soul. Two industries are optimizing ...

Coca-Cola's brand was born from a secret formula and a massive PR campaign that brought the soft drink to all corners of the world.

Coca-Cola is featuring multiple restaurant chains in an advertising campaign for the first time. The restaurant industry has been struggling with declining traffic and sluggish sales growth. Drinks ...

"There's no such thing as bad publicity" is an oft-repeated business axiom, and a recent Business Insider article suggested Coca-Cola might be leaning into it. In 2024, Coca-Cola debuted its ...

SANTA ROSA, Calif. — When A Charlie Brown Christmas first aired in 1965, it quickly became a holiday staple for families across the country. What many viewers didn’t know was how close the animated ...