Guess who's back? Back again? The HBO in HBO Max will return this summer, two years after Warner Bros. Discovery dropped it ...

WBD CEO David Zaslav announced the move, with the company declaring, "no consumer today is saying they want more content, but ...

The first rebranding from HBO Max into Max launched in May 2022. At the time, the move to Max was intended to include a wider ...

After two years as Max, HBO Max is once again becoming HBO Max. It joins a long line of brand reversals that demonstrate the power of established brand equity.

The streaming service that started out as HBO Max switched to Max, but beginning in June, it’s going back to its original name. Now it’s time to see what you’ll be able to watch after the change is ...

Max has announced that the streaming service will revert to its old name "HBO Max." Executives say they're going for quality ...

Discovery CEO David Zaslav said in a statement. For HBO Max Content Chairman Casey Bloys, the name change can be seen as a promise of better quality in their streaming content. "It clearly states ...

Max, which will once again be rebranded as HBO Max starting this summer, has also renewed several shows. “Hacks,” “ The Pitt ...

The media giant says the move is based on refocusing its streaming strategy on "the programming that is working best" ...

The change comes two years after Warner Bros ... Casey Bloys, chairman and CEO of HBO and Max Content, explained that the new name better encapsulates the streamer’s bottom line.

The change comes just over two years after Warner ... chairman and CEO of HBO and Max content, said. “And it clearly states our implicit promise to deliver content that is recognized as unique ...