The New York Times

ITV uses in-game adverts during Six Nations in UK first

ITV became the first British network to show in-game adverts during a sporting event in Thursday’s Six Nations game between France and Ireland. Adverts are regularly shown during half-time in sports ...
The Guardian

ITV to screen in-game adverts for first time during rugby union’s Six Nations

ITV will screen in-game commercials for the first time during the Six Nations Championship opener between France and Ireland at Stade de France on Thursday night. The broadcaster’s new rights deal ...
ITV

ITV Announces Samsung and Virgin Atlantic as first partners for Six Nations Picture-in-picture ads

ITV today announces that Samsung and Virgin Atlantic are the first brands to trial its brand new creative advertising format during the 2026 Men's Six Nations - picture-in-picture ads. Announced at ...
Marketing Week

‘More distinctive and consistent’: Why ITV is investing in brand to drive its next stage of growth

ITV has launched a new brand platform as it looks to enter its next phase of growth, marking its biggest brand-led marketing investment since the launch of its streaming platform ITVX in December 2022 ...
The Guardian

ITV agrees to invest £3m in fitness app created by Joe Wicks

The Body Coach app, launched in pandemic, will advertise on ITV’s channels and video platform ITVX under deal The broadcaster ITV has agreed to invest up to £3m into the health and fitness app The ...
The Guardian

‘The UK needs some media free of US control’: Comcast’s move for ITV starts to focus minds

With public service broadcasters starting to look like ‘endangered species’, many want Channel 4 and BBC to work more closely The prospect of Comcast taking over ITV has prompted concerns about the ...
ITV

ITV Launches Live Addressable +

ITV today announces the launch of its innovative new addressable advertising product - Live Addressable +. Launched on stage at the ITV Palooza, ITV’s flagship commercial event, this groundbreaking ...
Deadline.com

Analysis: Sky’s ITV Bid Is A Head-Scratcher For Some, But There Is Logic To The $2B Deal

Uncertainty over ITV‘s future has been one of the dominant themes of 2025. Famed for launching Downton Abbey, the network has been courting sale interest for well over a year, but for all the industry ...
Sky

ITV in 'preliminary' talks over £1.6bn sale of media and entertainment arm to Sky

ITV has revealed talks with Sky, the owner of Sky News, over the possible sale of its media and entertainment (M&E) division in a deal worth £1.6bn. Sky News understands the approach centres on the ...
Reuters

Britain's ITV in talks with Comcast's Sky on $2.15 billion TV sale

LONDON, Nov 7 (Reuters) - Britain's ITV (ITV.L), opens new tab is in preliminary talks to sell its television business to Comcast-owned (CMCSA.O), opens new tab Sky for 1.6 billion pounds ($2.15 ...
Deadline.com

ITV Confirms Talks With Sky Owner Comcast Over $2.1B Sale Of Networks Arm

UK network ITV has confirmed it is in talks with Comcast over a shock £1.6B ($2.1B) sale of its Media & Entertainment business. News of the potential deal emerged out of the blue overnight, with ...
BBC

ITV in talks to sell television business to Sky

ITV has said it is in "preliminary" discussions to sell its broadcasting business to Sky for £1.6bn, a move that could reshape the UK's television landscape. The talks focus on ITV's Media and ...