New Balance has a new global ambassador in global superstar Rosalía.

Now, the Boston-based brand is showing its hand by not only formally unveiling the sneaker, but doing so while introducing ...

Patrick Cassidy, New Balance. Patrick Cassidy, global digital brand marketing director for New Balance, talks with adexchanger about its work to challenge its mega competitors Nike, Adidas and Under ...

New Balance’s Revenue Spiked 23% in 2023, Clocking $6.5B USD in Sales: ... It seems that New Balance’s marketing strategy over the last year has proven successful.

For New Balance, the solution to a complex question was fairly simple — if risky — according to executives speaking at the IAB's NextGen Marketing Conference in New York last week. The 113-year-old ...

New Balance is giving away shoes--to anyone ... New Balance’s director of global marketing. ... For New Balance, this new branding strategy seems to be about leaning into its status as the ...

New Balance’s choice of low-key Kawhi Leonard as a spokesperson was a carefully planned strategy as the company looked to re-enter the athlete sponsorship space. Harry How/Getty Images/Getty Images ...

How Strauss, Corona, Capital One, New Balance and Booking.com benefited from rising fan interest in baseball during the 2024 season and World Series. Brand Marketing How these 5 brands got the ...