We explore Warner Bros.' ambitious, Gen Z-focused marketing strategy for James Gunn's Superman, detailing how it is blending nostalgia, viral trends, global activations, and immersive fan engagement ...

Ricardo Marques, senior vice president of marketing at Michelob ULTRA, said this summer marks a major turning point when it ...

Over the past 20 years, the pace of digital advertising growth has far outpaced that of traditional media. Digital ad spending as a percentage of total ad spending has increased from 40% in 2016 to 70 ...

New Balance has a new global ambassador in global superstar Rosalía.

Now, the Boston-based brand is showing its hand by not only formally unveiling the sneaker, but doing so while introducing ...

The level of competition in Dubai’s real estate sector among developers is higher than ever before The term “market correction” often evokes unease in real estate circles, conjuring images of ...

Marketers often worry that performance marketing and its focus on short-term sales is crowding out brand-building activities aimed at enhancing customer perceptions of their brand—and is ...

The latest findings from BrightLine show that consumers are engaging with shoppable CTV ads differently and more intentionally-favoring rich, interactive formats like carousels and branded ...

New Balance has just the right sneakers to jumpstart your summer, and they are priced for everyone's budget.

“Like a movie,” said Naveen Lokesh, New Balance’s global marketing director of basketball and football, who also spearheaded the company’s pitch to Flagg. “Almost like ‘Air.’” ...