New Balance has a new global ambassador in global superstar Rosalía.

Now, the Boston-based brand is showing its hand by not only formally unveiling the sneaker, but doing so while introducing ...

Patrick Cassidy, New Balance. Patrick Cassidy, global digital brand marketing director for New Balance, talks with adexchanger about its work to challenge its mega competitors Nike, Adidas and Under ...

Joe Preston, who took the helm at Boston-based New Balance in 2018, has been leading the push to broaden the brand’s appeal to Gen Z and Millennial consumers. So far the strategy appears to be ...

New Balance’s Revenue Spiked 23% in 2023, Clocking $6.5B USD in Sales: ... It seems that New Balance’s marketing strategy over the last year has proven successful.

New Balance’s choice of low-key Kawhi Leonard as a spokesperson was a carefully planned strategy as the company looked to re-enter the athlete sponsorship space. Harry How/Getty Images/Getty Images ...

Joe Preston, CEO and President of New Balance, isn't resting on the brand's laurels and the success from the multi-year highs of demand for retro kicks. To take New Balance to the next level and ...

Joe Preston discusses how New Balance has moved on from the 2016 Trump controversy and his strategy to appeal to new customers. Sign Up for Our Ideas Newsletter POV Subscribe Subscribe ...

Joe Preston discusses how New Balance has moved on from the 2016 Trump controversy and his strategy to appeal to new customers.