The total bill for ad spending in the 2024 election hit almost $11 billion, a new record and a substantial increase from the ...

Political advertising today is directed by the pollsters and consultants who adhere to a messaging formula that they—not ...

The broadcaster, which owns the Univision broadcast network in the U.S., said net income increased to $180.9 million in the ...

he laughed. "Are you kidding me? Ad after ad after ad!" Erica Franklin Fowler, co-director of the Wesleyan Media Project, which tracks campaign advertising, and co-author of "Political Advertising in ...

An onslaught of political advertising for the U.S. election season has again forced many consumer brands to adjust strategies ...

While we don't know yet who will win Tuesday's election, there are already some clear winners and losers in this year's cycle ...

Facebook, Instagram, Google and YouTube are clamping down on political ads in an effort to combat misinformation that could ...

Fox Corp beat Wall Street expectations for first-quarter revenue on Monday, as the media company benefited from higher political advertising ahead of the U.S. presidential election, sending its shares ...

The presidential race saw the highest price tag at over $3 billion, but down-ballot races and the Senate were also pricey at approximately $2.9 billion and $2.6 billion respectively.

AdImpact says the 2024 election cycle will be the most costly to date with a projected $10.2 billion in ad spend. Over 80% of ad dollars are going to seven swing states.

Fox’s profit doubled last quarter, as surging political advertising on its television networks ahead of Tuesday’s presidential election helped boost revenue more than Wall Street expected. The broadca ...