Rapala, a global leader in fishing tackle and outdoor sporting goods, is partnering with Listrak, the cross-channel marketing platform, to unify and optimize Rapala's email and SMS marketing programs ...

When you open your tackle box and find a lure that makes you say, "Oh, how cute!", it just makes going fishing that much more exciting. However, when you actually try to search for "cute lures," you ...

Beloved Soho restaurant Lure Fishbar won’t sleep with the fishes after all. A deal with Prada, which has a much larger space in the building at 575 Broadway, saved the nearly quarter-century old ...

After a soggy and chilly start to the week, temperatures gradually warm Thursday and Friday. Conditions continue to dry into the Memorial Day weekend as temperatures warm at a faster pace. While there ...

Net sales were 69.5 MEUR, up 6% from previous year (65.3). With comparable exchange rates sales were 13% up from previous year. Comparable operating profit* was 7.8 MEUR (5.6). Cash flow from ...

This is a very good week for fishing. Not necessarily for getting out to toss a line, but the moisture that arrived Tuesday into Wednesday this week is very welcome to help boost water flows. The ...

RUTHERFORD COUNTY, N.C. (WSPA) – The ‘soft opening’ of Lake Lure continues this summer with a suite of events this month including a music festival, arts and crafts festival, Relay for Life fundraiser ...

Spring has sprung… well, sorta. Whether you live up in the northern part of the country, where it’s actually pretty cold right now, or all the way south down in Florida, May can be one of the best ...

SEE SOME HEAVY TRAFFIC IN THAT AREA TONIGHT AROUND THE WELL, A MAJOR MILESTONE FOR A QUIET LAKESIDE TOWN IN THE MOUNTAINS OF WESTERN NORTH CAROLINA THIS WEEK, MARKING THE NEXT STEP TOWARD LAKE LURE ...

We may earn revenue from the products available on this page and participate in affiliate programs. Learn more Every ice angler has their hot take when it comes to the debate over the best ice fishing ...

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When it comes to dropping fishing lure names, the Rapala moniker is one every angler knows. A staple in tackle boxes across North America and the world, Rapala is the true originator when it comes to ...