Small businesses often operate in a niche market. To design a successful digital marketing campaign, they must identify their unique selling point. This allows them to highlight what makes them stand ...

Small business marketing is the process of getting your products or services in front of the eyes of more potential customers. It consists of various online and offline strategies, ...

Small business marketing today typically focuses on establishing a strong online presence, but your options aren't limited to just the web. Figuring out how to best reach new customers, connect ...

PostcardMania expanded its multichannel marketing campaign, Everywhere Small Business, by adding variable QR codes to the ...

Marketing has transformed dramatically over the last decade. What once relied on print ads and billboards now demands agility, data fluency, and strategic digital execution. Yet despite all these ...

Small-business marketing plans typically include a website, social media and email campaigns, but can also involve traditional and experiential marketing strategies.

Key marketing tools for small businesses Following is a summary of 11 key marketing tools that small and growing businesses should consider when leveraging owned, earned and paid media: 1.

Small-business owners face particularly tough hurdles when it comes to advertising their businesses, especially in the beginning. Successful advertising is crucial to the success of any business ...

Small businesses may not want to automatically write off advertising on Facebook, especially if it is done correctly and expectations are managed.

It recommends that businesses that generate less than $5 million a year in sales spend about 7 or 8 percent on advertising. For many small-business owners, this sum is evidently too big a bill to ...

If you’re willing to invest your time in videos as a marketing tactic for your small business, be sure to read up on SEO strategies for each platform so the work you’re doing pays off. 8.