ITV given opportunity to show commercials during mandatory hydration breaks following similiar innovation during Six Nations coverage Tom has been The Telegraph's Sports News Correspondent since 2018, ...

Football's global governing body, Fifa, has given broadcasters the green light to air advertisements during the mandatory water breaks at this summer's World Cup, a decision that marries player ...

FIFA has given commercial broadcasters the green light to show adverts during World Cup water breaks this summer. The expected high temperatures in North America prompted FIFA to announce last ...

FIFA will allow broadcasters to show adverts during their live coverage of World Cup matches. ITV will be among the channels able to cut away during the mandatory hydration breaks at this summer's ...

World Cup coverage on ITV this summer is set to feature mid-match adverts, risking fury from fans watching the tournament. The heat in the US means there will be water breaks in the middle of each ...

Lorraine Kelly was replaced by a This Morning star in a last minute shake-up on Thursday (March 5). Towards the end of this morning's Good Morning Britain, hosts Kate Garraway and Paul Brand handed ...

World Cup matches will effectively be shown in quarters rather than halves as broadcasters seize on mandatory new breaks to show more TV adverts. ITV appears increasingly likely to broadcast ...