Streaming Gaining Share of Live News, Sports Viewing, Inscape Study Finds
Streaming made more inroads into live sports and news–two categories that are foundational for traditional linear pay TV. In the second quarter, streaming had 30.4% of live sports viewing, up from 27.3% in Q1 and 23.1% a year ago. For news, streaming had a 20.2% share, up slightly from 20.1% the previous quarter and 14.7% a years ago.
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