SBUX is betting on a disciplined test-and-scale model to cut wait times, lift service speed and drive profitability gains.

Starbucks Hops on Viral Trend by Testing 'Innovative' New Menu Upgrade first appeared on Parade on Jun 13, 2025 This story was originally reported by Parade on Jun 13, 2025, where it first appeared.

Starbucks menu upgrade: Starbucks menu upgrade: Protein cold foam, new croissants undergo testing Prime Day Deals: Shop sales in tech, home, fashion, beauty & more curated by our editors.

Most of the new menu items sampled by USA TODAY, including a new protein cold foam, will see additional testing before being released nationwide.

Starbucks menu upgrade: Starbucks menu upgrade: Protein cold foam, new croissants undergo testing Need a break? Play the USA TODAY Daily Crossword Puzzle. To make additional charges easier to ...