"Med spas report daily walk-ins holding screenshots from TikTok as blueprints for their next appointment," one aesthetics ...

On the TikTok beauty front, trends include the clean brow, where the emphasis is on natural brow shapes and textures, ...

Looking for alternative wellness hacks? Current social media trends strangely resemble medieval cures.

On the surface it’s all beauty tutorials and dances — but what effect is this influencer mansion really having on its young ...

Social media is filled with bold makeup shortcuts, but do they actually work? A professional makeup artist reacts to TikTok’s ...

Much like the transformation of smartphones into pocket-sized production studios, TikTok’s journey from a lip-syncing teen ...

The “My Makeup Type” trend encourages users to try new color tones, styles, and makeup products all suggested by TikTok’s search engine. Basically, TikTok becomes your own personal makeup consultant.

After entering wholesale retail with Sephora in 2023, Glossier is adding Gen Z favorite TikTok Shop to its multi-platform ...

“It was the rebirth of K-beauty,” said Wendy Liebmann, founder of consulting firm WSL Strategic Retail, reflecting on the ...

On TikTok, creators are singing the praises of the "shower toe polish rule," which results in a perfect pedicure every time.

A professional makeup artist reviews trending TikTok beauty hacks, breaking down where technique, safety, and realism fall short. This reaction highlights the growing divide between social media ...

Despite being a big fan of Instagram, which she regularly checks for the latest on health and fashion, Jo Whiley is adamant ...