TikTok’s global head of business marketing and commercial partnerships shares the ways brands are making themselves ...

With the rise of “tradwife” content on TikTok — romanticizing women staying at home and sticking to traditional gender roles ...

The attic was originally a floor reserved for children or, in bygone times, the staff of the house,” says Chloe Willis, ...

We’ve rounded up five of the biggest social video trends that have emerged over the past month across TikTok, Instagram and other short-form video platforms—also available on our our TikTok Trends ...

While dress shoes and Beyonce's Cowboy tour are expected to give Steve Madden sales a lift, 'Dupe Culture' and TikTok could ...

Using Google’s latest AI video tool, one TikTok creator is turning iconic Bible figures into viral influencers.

She now considers her Gel X habit an “unnecessary spend.” “Right now, it’s more important for me to have a one-bedroom apartment and have less money to spend on beauty than it would be for me to have ...

It’s official, that guy filming TikToks in his mum’s kitchen is now commanding more ad dollars than a prime-time news anchor.

What I’m doing for Tyrese, NBA players will catch up five to six years from now,” says stylist Olivier Rogers, who has been ...

However, globalisation is more than just a passive force. It reflects how we see ourselves — how we balance modern consumerism with traditional values. Image used for illustration purposes only.

Whether by choice or by algorithm, you probably already know who Addison Rae is. The early adopter of TikTok became the most ...

Retailers hoping to cash in on the latest viral confectionery trends should take this week's headlines about illegal candy ...