Walmart's transformation from big box retailer to a destination for influencer-founded brands is winning over Gen Alpha shoppers — and their millennial parents' wallets.

Walmart on Sunday debuted its latest holiday marketing campaign, highlighting moments when people find the perfect gift for their loved ones and spark a sense of warmth and recognition, or “feeling ...

Experts say its signature strategy has ... Art Weinstein, a marketing professor at Nova Southeastern University in Florida who's published academic research on Walmart, attributed its success ...

Walmart will launch a 10-part “advertainment” series as part of its Black Friday marketing, per details shared with Marketing Dive. “Deals of Desire” features familiar actors in vignettes that parody ...

Walmart Inc. WMT has been enjoying gains from its formidable market position, courtesy of a well-diversified product mix and ...