Distilled Spirits Council says exports of US-made liquored totaled just $43.4 million during first six months of 2025, compared to about $114 million during the same period last year.

India is a key market for American brands that have rapidly expanded to target a growing base of affluent consumers

According to a Reuters report, India’s largest consumer market is witnessing a surge in calls to shun US brands after Washington imposed a 50% tariff on Indian goods. The move by US President Donald Trump has fuelled protests,