The longest Prime Day ever is officially underway (through July 11) and as per usual, Amazon has discounted its own devices to some extreme lows. While we haven't been super impressed by the Echo deals overall, things like Kindles, Fire tablets, and Fire TVs are seeing their best prices ever by a long shot.

Amazon Prime Day 2025 ends tonight. As The Independent’s consumer editor, I’m bringing you the best offers to shop right now on IndyBest tried-and-tested products. It’s here where you’ll find all the top discounts on everything from air fryers,

I search for deals for a living and these are the best Amazon Prime Day deals I can find, as you can still save over 90% before the event's end.