News

IPA Bellwether Q2 2025: Ad spend bounces back, favoring ‘short-term’ channels
After a worrying dip, resurgent spend will be welcome news to marketers. But with cash flowing to sales promo and direct marketing, are we seeing dangerous short-termism or a paradigm shift in ...
Marketing Week9h
Rebound in marketing budgets driven by short-term media
Reduced pessimism regarding financial prospects at both the company and industry levels suggests that businesses are becoming ...
Medical Marketing & Media11h
Direct mail finds its place in healthcare marketing
According to recent findings from Lob’s 2025 State of Direct Mail: Consumer Insight Report, healthcare has emerged as one of the highest performing sectors in the direct mail space. This stems from ...
TheGamer on MSN15h
Metroid Prime 4 is likely the focus of this month's rumoured Direct, says Nintendo marketing lead
Alongside Kirby Air Riders, the biggest first-party game that Nintendo has confirmed for 2025 so far is the long-awaited Metroid Prime 4: Beyond. Strangely, despite being playable and shown off many ...
Former Nintendo marketing lead says rumors of a Direct later this month "make a lot of sense" due to the lack of a Metroid Prime 4 release date
One of Nintendo of America's former marketing leads has commented on rumors of a Nintendo Direct this month, saying it would make sense given the lack of release dates for Metroid Prime 4 and other ...
When Direct Means We Don’t Know: CMOs Need To Rethink Attribution In AI Search
With zero-click searches on the rise, CMOs should reassess GA4 data and shift how they approach attribution and audience ...