After a worrying dip, resurgent spend will be welcome news to marketers. But with cash flowing to sales promo and direct marketing, are we seeing dangerous short-termism or a paradigm shift in ...

Reduced pessimism regarding financial prospects at both the company and industry levels suggests that businesses are becoming ...

According to recent findings from Lob’s 2025 State of Direct Mail: Consumer Insight Report, healthcare has emerged as one of the highest performing sectors in the direct mail space. This stems from ...

With zero-click searches on the rise, CMOs should reassess GA4 data and shift how they approach attribution and audience ...

Reelo's data-driven platform wants to be the digital marketing engine for small and mid-sized F&B businesses. CEO Parin ...

When we create our advertising campaign we need to begin by deciding who it is we are actually going to target with our ads.

Monster Lead Group (MLG), a Maryland-based, data-driven, direct mail marketing and lead generation company specializing in ...

Marketing agency, Youbee Media, has been announced as the official marketing partner for Yorkshire’s Pride in Diversity Awards for the second year. This follows the agency successfully supporting the ...

Direct mail is proving its staying power, according to new industry research commissioned by Franklin Madison Direct and ...

A new study warns that ultra-processed foods increase inflammation and the risk of chronic diseases, regardless of body ...

Harshvardhan Tyagi, a management graduate-turned-organic farmer from Hapur, Uttar Pradesh, empowers small farmers through his ...

Madison, Wisconsin-based Certco, Inc. recently tapped Whitney Atkins to direct its retail advertising and marketing team.