Disney has closed its 2025-2026 Upfront negotiations, with increased sales in sports and streaming and overall volume consistent with the prior year. Streaming accounted for over 40% of total upfront ...

MANHATTAN, New York -- Disney announced what audiences can expect in the company's future at the 2025 Disney Upfront presentation on Tuesday in New York City. Whether it's the iconic movies that ...

Ad dollars committed to primetime TV in the industry's upfront market fell for the third consecutive year, though streaming ...

Disney Ad Chief Rita Ferro Makes Upfront Entrance In Animated 'Family Guy' Short, Hails Company's Knack For "Transcending Generations And Igniting Pure Joy" Advertisement ...

Disney CEO Bob Chapek began Disney's UpFront by telling the packed crowd of advertisers that the company is "the most powerful force in the industry." Those are big words coming from the Mouse ...

Disney has closed its 2025-2026 Upfront negotiations, with increased sales in sports and streaming and overall volume consistent with the prior year. Streaming accounted for over 40% of total ...