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News

Nutella maker Ferrero plans to buy WK Kellogg for $3 billion

NPR · 2d
Nutella-maker Ferrero to gobble up cereal giant Kellogg for $3.1 billion
The Italian candy company Ferrero plans to buy the American cereal maker Kellogg for $3.1 billion, the companies announced Thursday. The deal would unite the makers of household brands including Nutella and Frosted Flakes. American cereal giant Kellogg and Italian candy giant Ferrero have struck a sweet deal worth $3.1 billion.
The New York Times · 2d
Ferrero to Buy WK Kellogg in Candy-Meets-Cereal Deal
The $3.1 billion acquisition would combine Ferrero, which makes Tic Tacs and Nutella, with the producer of Frosted Flakes and Froot Loops.
CNN on MSN · 2d
Nutella’s parent company Ferrero is buying cereal maker WK Kellogg for $3.1 billion
WK Kellogg is Ferrero’s most substantial acquisition so far, with a market cap of roughly $1.5 billion and a portfolio of household-name cereals including Raisin Bran, Corn Flakes and Apple Jacks. Ferrero also bought Nestlé’s US business and Blue Bunny ice cream in recent years.
Just Food on MSN1d
Ferrero reaches for the cereal bowl
Ferrero has once again used M&A to expand into another part of the store – but will it pay off? After The Wall Street Journal ...
2don MSN
WK Kellogg Stock Pops as Ferrero Buys Cereal Giant for $3.1B
Shares of WK Kellogg ( KLG) surged 30% Thursday as the maker of Froot Loops and Frosted Flakes announced it had reached a ...

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