Branding experts said Warner Bros. Discovery's decision to resurrect the HBO Max name was a tacit acknowledgement that it ...

The market has spoken here, and quality is the real differentiator.” To put it more plainly: The basic assumption behind the ...

South Park' is preparing for its streaming launch on Paramount+, as questions arise as to whether it could remain on HBO Max.

May 15 (UPI) -- HBO has announced that the name of its streaming service is changing back from Max to HBO Max this summer.

Duster is kicking off summer streaming in style. In case you missed our interview with Abrams and Morgan, Duster stars Rachel ...

WBD CEO David Zaslav announced the move, with the company declaring, "no consumer today is saying they want more content, but ...

HBO Max has joined Coca-Cola and Netflix among prominent companies that have undergone well-publicized pivots.

All I’m saying is if HBO Max really wanted to play that card, they should have gotten Jude Law to reprise his character from ...

The branding saga of the name of HBO Max offers a clear lesson for marketers: when a rename threatens familiarity, ...

Max will become HBO Max again this summer, Warner Bros. Discovery said this week — two years after the name change that ...

Max will become HBO Max again this summer, Warner Bros. Discovery said this week — two years after the name change that ...