hbo warner bros - Search News

Order byBest matchMost fresh

HBO, Max and Warner Bros.

Top News

Overview

Impacts

Inside the Warner Bros. Discovery Upfront: Branding Whiplash and “The ‘White Lotus’ Effect”

“With the course we are on and the strong momentum we’re enjoying,” said Bloys, “we believe HBO Max far better represents our current consumer proposition.”

· 17h · on MSN

· 4h

Warner Bros. revives HBO Max name after 2 years

North Country Public Radio · 5m

The streaming platform Max is getting a new name: its old name, HBO Max

Warner Bros Discovery revives HBO Max branding for global push

Reuters, the news and media division of Thomson Reuters, is the world’s largest multimedia news provider, reaching billions of people worldwide every day.

· 1d

· 23h

Max, Once Known as HBO Max, Is Calling Itself HBO Max Again. Got It?

· 1d

Max was an all-time bad rebrand

HBO Max Is Back: WBD Rebranding Streamer This Summer

“This evolution has also been influenced by changing consumer needs,” JB Perrette, President and CEO of Streaming said.

· 1d

Putnam Daily Voice · 1d

HBO Max Returns: Here's Why Max Is Reviving Its Old Name

Paste · 1d

Max Is Changing Its Name Back to HBO Max (Again)

42m

Hey, at least HBO Max can laugh at itself

The decision to rebrand from HBO Max to Max and back again has people laughing. At least HBO Max can laugh at itself, too.

The history of HBO Max's ridiculously convoluted brand journey

HBO Max is back once again. Some industry observers applauded Warner Bros. Discovery's streaming rebrand, but others say it will only spark confusion.