Topeka native and Texas Tech star softball pitcher NiJa Canady represents the university as the female Big 12 Athlete of the Year nominee.

Texas Tech billionaire Cody Campbell is eating up a statistic from a Cornell study on women's sports. But the problem is...

During a historic four years as a swimmer for the Cavaliers, Class of 2025 alumna Gretchen Walsh etched her name into program ...

PayPal and its subsidiary Venmo are making significant advancements in enhancing digital payments, supporting community ...

T he Big Ten and Big 12 have partnered with PayPal to become their official platform for distributing revenue-sharing ...

Texas Tech is investing a lot of money into its athletes, and has brought in a lot of football players from the transfer ...

Along with the money spent on players, Texas Tech this spring unveiled a $240 million complex at Jones AT&T Stadium.

At Big 12 Media Days, Rich Rodriguez talked about coaching in the same conference as Arizona. Plus, the Big 12 is partnering ...

Texas Tech’s NIL splurge has Big 12 coaches responding with envy, concern and pressure to win with the team it built.

Here’s what it looks like from here: Red Raider athletes will make a reported $55 million in name, image and likeness deals this school year, apparently an NCAA record. And that doesn’t count the $5.1 ...

Penn State knew it had to go big if it wanted, up to this point, the ultimate hockey “one and done.”  Penn State went big on hockey by landing the commitment of Whitehorse, Yukon (Canada) prodigy ...

In this week's sports business cheat sheet, digging into Texas Tech, Ben Shelton and readers' favorite 21st century sports ...