The global sportswear industry has long been dominated by two companies: Nike and Adidas. Last year they accounted for 35% ...
Barcelona announced the much anticipated new sponsorship deal with Nike over the weekend, confirming that the American ...
Black Friday is a great time to bag trainers, sportswear and fitness gear for less - these are the deals we are predicting ...
Nike has strengthened its ties with the NBA and WNBA as basketball's popularity rises. That could be good news for the sports ...
The Beaverton, Ore.-based athletic brand will also tap its retro-leaning Nike Sportswear division for several new styles ...
Adidas, once the leader in sportswear, missed a major opportunity by not signing Michael Jordan. Nike seized the chance, ...
An iconic American global sportswear brand, Nike, has signed a talented Ghanaian fashion designer, Papa Oppong to join their ...
Barcelona announced last weekend a new multi-year partnership with kit supplier Nike, extending and updating a deal which ...
Nearing the end of the regular season, the No. 1 Oregon Ducks are zeroing in on a Big Ten Championship and playoff berth.
Chinese brands like Anta and Li-Ning are taking Nike’s share of the market. The post Nike and Adidas Are Losing Sportswear ...
Stephen Curry's rise as a global icon is intertwined with Under Armour's success, a partnership born from Nike's oversight.
Luxury brands have signed some fantastic rosters of iconic athletes who represent the ultimate brand in basketball, soccer, ...