NIL spending is expected to grow exponentially in college basketball next season, and this legendary ESPN analyst isn't too ...

Who were the players selected in the first round of the 2025 NFL draft that had the highest NIL valuations coming out of ...

To play or not play? That is the question for college football coaches considering spring games in this new era of college ...

High school recruiting in Wisconsin is about to see a major shake up. The Wisconsin Interscholastic Athletics Association ...

In a transformative shift that could redefine the structure of college athletics, the University of Kentucky has become the ...

The premier business information and networking series in Southeast Wisconsin. It presents CEOs and other top business ...

Athletes in non-revenue sports experience a more laid-back version of NIL than football and basketball players.

Shedeur Sanders is likely taking a pay cut as he heads to the NFL.

The UCLA Bruins have made national waves in the world of college football, securing the commitment of four-star quarterback ...

The Wisconsin Interscholastic Athletic Association on Friday approved an rule change that will allow student athletes to take ...