Pendulum swings occur in most areas of life, and the pathway from college basketball to the NBA draft is no exception. For a ...

Instead of fleeing for an uncertain NBA future, talented college basketball players can run it back on campus, where they can ...

On Wednesday, as he sat down with Sports Illustrated to discuss a recent collaboration with top moisturizer brand CeraVe, ...

In this era of Name, Image and Likeness (NIL), teams are assembled via cold, hard cash. Anthony Davis went through the ...

Kentucky basketball legend, John Wall opens up about the impact of NIL, why he’s glad he missed it, and how much he might’ve ...

Or, perhaps more accurately, had NIL not existed. The meeting will be headlined by two of the best big men in college basketball, IU’s Trayce Jackson-Davis and UNC’s Armando Bacot. Need a break?

NIL is why, immediately after Caitlin Clark broke the scoring record in women’s college basketball last week, Nike fired off social media posts, which doubled as ads, which were all part of a ...

Florida basketball guard Xaivian Lee will reportedly earn over $6 million through NIL and a shoe deal for the 2025-26 season, ...

But talk long enough with women’s college basketball coaches and NIL always comes up — their questions, frustrations and fears. As coaches search for and break down every advantage available ...

UCLA’s official booster collective featured women’s college basketball players on its website, but all $2 million of its disclosed NIL payments from January 2023 to May 2024 went to men’s ...

The trends are in direct correlation to the rapid increase in NIL money being doled out by college basketball programs. For one season, the starter for a power conference team in college will ...