No. 1 College Basketball Recruit AJ Dybantsa Receives Massive $4.1 Million NIL Update originally appeared on Athlon Sports.

Circle, the official NIL collective of the Louisville Cardinals, will transform into a marketing agency in anticipation of ...

His Name, Image, and Likeness (NIL) earnings reportedly reached staggering heights, surpassing even his projected NBA rookie ...

When five-star prospect Nate Ament signed a multi-year NIL deal with Reebok in October 2024, he didn’t just make history, he reshaped the future conversation ar ...

The Kentucky Wildcats, under John Calipari, learned what others in college basketball are now finding out – it's hard to form ...

Purdue had a terrific month at the NIL Store, finishing in the top 10 in sales for May. It was one of four Big Ten schools to crack the list.

California has NIL provisions in its bylaws. Thirty high schools have NIL permissions. California allows student-athletes to ...

With a coming cap on how much money universities are allowed to share with their athletes, the University of Kentucky will ...

Notre Dame star Hannah Hidalgo has become one of the best players in college basketball. In two seasons, she has established herself as one of the most consistent scorers in women's college basketball ...

The House v. NCAA settlement has yet to be approved, and it remains an imperfect solution to college sports in the NIL era.

Kresser, Sauve, and Bassinger Named Academic All-District | West Virginia University Athletics Senior Brodie Kresser, senior ...

The 2024-25 season was a nightmarish one for ASU men's basketball coach Bobby Hurley. He'll look for redemption with a ...