The first-ever NASCAR Cup Series event will stream on Prime Video this weekend, and before the race begins, we’ll let you know what you can expect from Prime Video’s coverage of the day.

The 2025 NASCAR Cup Series goes international this weekend for the Viva Mexico 250 at Autódromo Hermanos Rodríguez in Mexico City. It’s the fourth stop in Prime Video ’s five-race takeover ...

In this screen shot from Prime Video broadcast released by Prime Video, The "Burn Bar," lower left, is used to measure Ryan Blaney's performance during a NASCAR on Prime broadcast of a NASCAR Cup ...

This past Sunday’s Viva Mexico 250 at Autódromo Hermanos Rodríguez in Mexico City got 2.10 million viewers on Prime Video, per Adam Stern of Sports Business Journal.

Alex Strand, Prime Video’s senior coordinating producer for live sports, also sees the Burn Bar as the first tool of many that Amazon and Prime Video can develop for its coverage.

In this screen shot from Prime Video broadcast released by Prime Video, The "Burn Bar," lower left, is used to measure Ryan Blaney's performance during a NASCAR on Prime broadcast of a NASCAR Cup ...

In this screen shot from Prime Video broadcast released by Prime Video, The "Burn Bar," lower left, is used to measure Ryan Blaney's performance during a NASCAR on Prime broadcast of a NASCAR Cup ...

In this screen shot from Prime Video broadcast released by Prime Video, The "Burn Bar," lower left, is used to measure Ryan Blaney's performance during a NASCAR on Prime broadcast of a NASCAR Cup ...