It has also helped the brand cross-sell, particularly for its Gatorade enhancers line as those who have purchased a custom Gatorade bottle will likely be interested in hydration powders and ...

Consumer goods companies are increasing using AI to improve accuracy and engagement within product detail pages, specifically with AI commerce trends in mind. Nineteen percent of consumers said they ...

Among this group, the adoption of AI was significantly higher than that of other respondents in production, logistics, procurement, warehouse management and planning, and they were also more likely to ...

But what goes on behind the scenes when companies decide to jump on a timely trend together with a cross-branded product? And how can they ensure it's not just a costly marketing flop? The modern ...

These efforts build on Heineken's five-year digital transformation strategy, which will integrate more than 40 digital platforms across more than 70 markets to accelerate consumer-focused innovation ...

HanesBrands is investing in its operational intelligence capabilities through a 10-year partnership with Infosys. This initiative is designed to help HanesBrands modernize core operations, enhance ...

Analytics Unite is the only event connecting retail and consumer goods tech executives and partners to share winning strategies, strengthen governance, and scale AI and data initiatives for proven ...

Levi's has been undergoing a digitally focused business shift as it builds out agentic orchestration for its Microsoft-partnered "super-agent" and modernizes its systems.

This follows Wella's appointment of Eric O'Toole as U.S. president earlier this week. O'Toole brings leadership experience across personal care, consumer goods and retail. He previously led the North ...

This latest AI push builds on recent efforts to introduce new efficiencies into Nestlé’s operations. For example, the company is already using digital twin technology to optimize its manufacturing and ...

Data insights at PepsiCo have pointed to an increased expectation for brands to design products that meet consumers' unique interest and lifestyles.

Between May and July 2024, participants were randomly assigned to one of four situations: An individual working without Gen AI A team of two humans without Gen AI Individuals working with Gen AI A ...