WPP has won the global creative duties for Henkel, the German company that owns brands including Persil and Schwarzkopf in a ...

Salary rise follows Publicis’ finding that its chairman and CEO was lowest paid among rivals WPP and Omnicom. To continue enjoying this content, please sign in below. You can register for free for ...

As women’s sport moves from purpose play into serious commercial strategy, Prachi Narayan, managing partner, Havas Play India, shares a playbook for marketers.

The conversation inside boardrooms is evolving from impressions and ROAS to blended acquisition cost, contribution margins, and repeat revenue ratios.

Modern marketers have become world-class trackers, but third-rate listeners. And the reason for this listening deficit isn’t a lack of tools or privacy regulations. It’s a culture problem, writes ...

The entertainment giant is leveraging its self-service platform and biddable sports media to attract independent agencies and brands.

Audiences are actively seeking out branded content because they are willing to go to those platforms to watch something interesting.

SIGNALS: Communications agencies want a seat at the table, but earning that seat means agencies should be empowered with the full brand context, not just an invitation.

Initial projects include a 20-part web series being developed for a major OTT platform and 10+ microdrama titles already in ...

Unseen algorithms are quietly shaping the options we see. The difference is subtle, yet significant enough to change how decisions take form.

All the latest local and global industry news ✓ The most inspirational and innovative campaigns ✓ Interviews and opinion from leading industry figures ...

Kursi Pe Nazar’ transforms everyday ambition into musical storytelling, revisiting Fevicol’s long-running playbook of culturally rooted humour.