Articles written by Rahat S Khan ...

CMO Spend Survey finds average marketing budgets are at 7.7% of company revenue for a second consecutive year. However, half ...

The latest ad films and campaigns from brands like Godrej Pet Care, New Balance, PUMA India, Being Human, Akasa Air, Narayana ...

From purple press to AI lullabies and floating pandals, Havas is entering Cannes with cause-led campaigns that merge culture, ...

Indian creators are quietly becoming the new faces of global marketing and the world is finally taking notice, says Fame Keeda co-founder.

Our weekly roundup of the latest appointments and account wins news from Eggfirst, Times Music, Hakuhodo India, Sam ...

The Israeli content recommendation and monetisation solution provider, Taboola has opened its office in Gurugram, its second office location in India. The adtech player already has an office in ...

Articles written by Kanika Bedi ...

Not all revolutions start with hashtags. Some begin with posters. Earlier this month, the Central Board of Secondary Education (CBSE) quietly issued a directive that may well become one of India’s ...

Eight, an audio OTT player, is expanding its focus to include video content. The company has officially unveiled Vertical TV, a micro-drama video OTT platform with serialised content to cater to the ...