To further investigate Meta’s strategy to dominate the social media market, the Federal Trade Commission summoned TikTok’s ...

How and when agencies bill for custom AI products — or even whether they’re client-ready — is still an evolving space.

No doubt the conference has grown, almost too much depending on which attendees you spoke to at the Fountainbleu or Eden Roc, ...

Who will win the inaugural USA Campaign Cup? Only you can decide, so cast your vote for the championship final.

Gomez' recent album release provides a blueprint of what a disruptive social marketing campaign looks like in the age of ...

April had some key themes and tentpole events that had our cultural calendar power packed, including Coachella, which is the ...

The Ad Council, the Alzheimer’s Association and VML focused the project on Black Americans, who are nearly twice as likely to develop Alzheimer’s disease and other dementias.

The Nestlé product’s team was as surprised as anyone at the HBO show’s season finale. Here’s how brands and their agency ...

M&A deals in the marcomms industry are on the decline, according to data from COMvergence’s latest Global Marcom Agency ...

The flavors are Miller Lite Beer Can Chicken and Miller Lite Grilled Beer Brat.

Adopt, which was founded in 2021 in Portland, Oregon, is the fourth acquisition made by Publicis Groupe this year as the ...

Hazel Yap, co-founder of influencer marketing agency Serious Media, unpacks the business behind the buzz—arguing that content ...