The Walking Dead was the most talked about television show on social media during the 2016-2017 season, according to recent research from Nielsen. The report was based on Facebook and Twitter data ...

A lot of B2B marketing these days feels like it's coming off an assembly line: launch a campaign, push out necessary emails, track clicks, and hope something useful shakes loose. But your buyers are ...

This infographic explores why credibility is more important than ever for SMBs and covers four key strategies for building ...

As AI accelerates marketing change, content teams need agility. Learn how people, process, and platform form the foundation ...

Learn how modern B2B teams use cold email, AI, deliverability, and personalization to book more meetings, protect their ...

A recent survey conducted by Ipsos MORI for the Private Label Manufacturers Association found that 41% of shoppers now identify themselves as "frequent" buyers of store brands or private labels.

As AI agents increasingly act on behalf of buyers, marketers must shift from persuasion to visibility, structuring content, ...

Marketing Management - Most employees say they use AI tools for work that aren't officially approved by their employer, but ...

Although the roles that technology vendors play is critical to many businesses, the relationship between the two parties can often feel transactional. It's easy for technology vendors to provide ...

Some 51% of US workers say AI integrations have made their daily job responsibilities easier, and 63% say they feel more ...

Connected TV retargeting gives B2B marketers a high-impact way to engage buyers, build trust, and move MQLs to SQLs through ...

YouTube is the most widely used social platform by adults in the United States, according to recent research from the Pew ...