AI amplifies what’s already in your data. Discover why incomplete, inaccurate, and inconsistent data leads to poor ...

Martech - This infographic looks at which parts of the tech stack are being impacted most by AI, why businesses are cutting ...

The B2B Forum Program is out! Inspirational keynotes. Insightful speakers. Career-boosting sessions and workshops. Is this the best program from the last 20 years of #MPB2B? You tell us. See what's ...

What's of greater value: the idea itself, the selling of the idea, or the production of the idea? My fellow "Viking" Alan Pafenbach and I have been discussing the shifting attitudes and practices ...

Email Marketing - Marketers say AI proficiency is the top skillset they plan to prioritize when hiring for their email ...

SEO - Which buzzwords related to AI are SEO thought-leaders using on LinkedIn? How positive is the sentiment? To find out, ...

Learn how AI tools, community influence, and fragmented journeys are reshaping B2B customer acquisition—and how to adapt your ...

Marketing Management - This infographic explores why US workers don't take all their paid time off, how they describe their employers' attitudes towards taking PTO, and their top concerns when they do ...

Explore how AI is reshaping agency procurement and discover a framework for selecting partners based on long-term value, ...

Advertising & Promotions - What are marketers doing to drive people to digital experiences from direct mail campaigns? Are ...

Discover why prioritizing long-term agency partnerships over short-term cost savings leads to stronger performance, better ...

Which major brands redesigned their logos and then saw significant increases in website traffic? To find out, researchers ...