The level of global employee engagement—the share of workers who feel enthusiastic about their work—has dipped from its peak in 2022, according to recent research from Gallup. The report was based on ...

I'm a hugger. I'm not sure when I became a card-carrying hugger, but as a teen I spent a lot of time at my buddy's house with his Portuguese family and relatives, who treated me like another son. They ...

AI amplifies what’s already in your data. Discover why incomplete, inaccurate, and inconsistent data leads to poor ...

LinkedIn Thought Leader Ads enable you to gain visibility and spark engagement by promoting content from executives and subject matter experts. So, how can you make the most of this powerful media ...

Martech - This infographic looks at which parts of the tech stack are being impacted most by AI, why businesses are cutting ...

Accountants and marketers might not cross paths in your organization very often, and that's a shame. When your management accounting team collaborates with Marketing Operations to track sales trends ...

Flashy ads and discount programs might grab attention, but they don't hold it. Loyalty is now built the same way as any meaningful relationship: through consistency, trust, relevance, and shared ...

What's of greater value: the idea itself, the selling of the idea, or the production of the idea? My fellow "Viking" Alan Pafenbach and I have been discussing the shifting attitudes and practices ...

Email Marketing - Marketers say AI proficiency is the top skillset they plan to prioritize when hiring for their email ...

When your metrics are under the microscope and pressure is mounting to show immediate results, it's tempting to double-down on what's measurable. Click-throughs. Conversions. Cost per acquisition.

The marketing playbook used to feel fairly straightforward: optimize your content, scale it to the nth degree, repeat. Performance-first was the mantra with every test built to deliver immediate ROI.

"Storytelling" is often used loosely as a term for good writing. Which makes me wonder: Do marketers actually understand storytelling in the context of content marketing? Yes, it's a borderline cliché ...