Highlights emerging trends in media and creative measurement, covering: the growth of marketing experiments; the price measurement gap; and the rise of AI-powered creative testing.

The EU has issued fines of €200m to Meta and €500m to Apple for breaches of the Digital Markets Act, the first application of new rules that come amid escalating political tensions between Europe and ...

Google, currently embroiled in several major antitrust cases, will be even quieter about its cookie alternatives, according to a new announcement; it looks like cookies are here to stay for the ...

Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors. Send colleagues a link to this content.

In an age of average, the handmade, bespoke creativity and execution will become the preserve of fewer and fewer brands, Faris Yakob observes, but that means artisanal - handmade - advertising will be ...

Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors.

Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors.

Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors. Send colleagues a link to this content.

Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors.

Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors.

Harvey Cossell, CSO at We Are Social UK, explains why it’s more effective and less risky to build your brand strategy social-out and then expand the thinking into broadcast. Unilever’s incoming CEO, ...