Starbucks introduces panic buttons and conflict de-escalation training to address customer behavior in U.S. stores.

In a Tuesday earnings call, Starbucks chairman and CEO Brian Niccol said the company would be cutting its menu by 30% in the ...

These customers will be able to enjoy free refills on hot brewed or iced coffee, or hot or iced tea during their visit.

"We have to clear the noise out both in food and beverage menus," CEO Brian Niccol said in a statement shared with PEOPLE ...

Earlier this month, the 54-year-old company shared plans to implement a Coffeehouse Code of Conduct where only paying ...

Starbucks CEO Brian Niccol outlined the plan on Starbucks’ earnings call this week, saying the company will make a “roughly ...

CEO Brian Niccol detailed how marketing investments can lead to future growth as the chain’s latest earning results have ...

Under its new CEO, Starbucks is spending heavily to make itself a more welcoming coffeehouse with faster service.

“In the coming months, you’ll see us begin to optimize our menu offerings, resulting in roughly 30% reduction in both ...