The streaming giant’s co-CEO told financial analysts that artificial intelligence tools are expanding creativity.

CEO Ted Sarandos believes generative AI is more than just a tool to reduce costs; he sees it as a way to boost creativity in ...

Netflix has seemingly become pretty comfortable with the use of AI. It uses AI art generators for the intro of its Marvel TV ...

Netflix has used generative artificial intelligence (AI) to create visual effects in one of its original TV shows for the ...

Netflix co-CEO Ted Sarandos has confirmed that its The Eternaut series used generative AI instead of traditional VFX to cut ...

Surprisingly, Sarandos said the company already did it, on an Argentinian sci-fi show called El Eternauta, a graphic-novel ...

Netflix used generative AI to create a scene in the sci-fi series The Eternaut — a first for one of the streamer’s original ...

Netflix said AI was used to produce visual effects that appeared for the first time on screen in one of its original series, ...

Netflix has officially broken ground on its $1 billion East Coast production hub at the former Fort Monmouth U.S. Army ...

Ted Sarandos has always had an uncanny grasp of titles and stars, conjuring them in his pre-internet days as a video store ...

During a call with investors yesterday, Netflix co-CEO Ted Sarandos revealed that Netflix's Argentine show The Eternaut, ...

The streamer said in an earnings call that, due to the show's lower budget, it was cheaper to use AI than to pay VFX artists.