Tesla has officially arrived in India with the launch of its best-selling electric crossover, the Model Y. Available in two rear-wheel-drive (RWD) versions, Standard and Long-Range, the EV starts at ₹59.89 lakh (ex-showroom), with bookings now open in select metro cities.

Experts told CNBC that Tesla will compete in the premium segment of the market with the likes of BMW, rather than with local EVs like those from Tata Motors.

TVS Motor Company acquired Norton Motorcycles in April 2020 for around £16 million (Rs 153 crore), sparking high anticipation for Norton’s entry into the Indian market.

Tesla launches the Model Y in India at $69,770, its highest global price, as it opens its first showroom in Mumbai and tests the premium EV market.