Delta's long-term strategy to boost profitability involves moving away from set fares in favour of individualized ...

Delta said it's 'testing' AI pricing in its latest earnings call. A new white paper from its software partner, Fetcherr, ...

The airline says it doesn’t target fare offers based on personal information after lawmakers share concerns about the ...

In a letter to three senators, Delta said some of the conversation on its use of AI “has created confusion and misinformation ...

Delta Air Lines recently revealed that it is using artificial intelligence (AI) to inform how it prices a small percentage of ...

August is expected to be the busiest travel month overall this year at YVR, and Fridays are projected to be the busiest days ...