Colgate advert promotes 'revolutionary' new toothpaste
1:03
Colgate advert promotes 'revolutionary' new toothpaste
Jun 14, 2016
Mail Online
Primary Text: Get a bright, real white smile with Colgate Visible White toothpaste! | Colgate India
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Primary Text: Get a bright, real white smile with Colgate Visible White t…
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13K views · 104 reactions | The more your teeth go through the grind, the more calcium they lose. Colgate Strong Teeth with its Arginine and Calcium Boost technology replenishes the lost calcium and makes your teeth 2x stronger. | Colgate India | Facebook
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Toothpaste rivals further US-India trade tensions with company ads
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The Colgate Strong Teeth ad featuring a toothless granny and her cutting machine granddaughter is a refreshing and innovative take on toothpaste advertising. The clutter breaking content of using a toothless granny in a toothpaste ad is both quirky and fun, and successfully positions Colgate Strong as a brand that cares for dental health beyond mere cleanliness. The cutting machine representation of the grandchild amplifies the product benefit, highlighting the unique "teeth nourishment" concept
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