Taking a walk through the Original Mast Store in Valle Crucis is like taking a walk back in time. ☺️ Since 1883, this store has served as a place for neighbors to gather and travelers to take respite on their journeys. While the people and places around it change, the Mast Store’s dedication to quality, service, and its community have been constant for more than 140 years. Drop in any time to stroll across these creaky floorboards and listen to the echoes of history. | Mast General Store

1937 NEW RIVER General Store Still OPEN for Business: Come Along with me and have a look! William Lewis Coker, stated working in 1900 at the age of 5 when his father passed. The 5 year old Coker was a water boy in the mines to help support his family. After getting married he moved to Charlie’s Branch in Anderson Country Tennessee where he built and opened the New River General Store in October of 1937. The brick building is two-story, has a basement and living quarters upstairs. The store has b