The chance of a lifetime is officially LIVE. 🥳 The 2026 IditaRider Auction is your one shot to ride in the sled at the real start of the Last Great Race® 🐾❄️ Not a tour. Not a simulation. The actual 11-mile run down 4th Avenue and onto Anchorage’s snowy trails with a 2026 Iditarod musher and their elite dog team. Feel the launch. Hear the roar. Live the tradition. When you bid, you’re not just securing the ultimate fan experience — you’re directly supporting the Iditarod Trail Committee and th

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Every early March, the Iditarod officially begins right here in Willow, Alaska. But this trail carries a story far older than the race itself. In 1925, during the deadly diphtheria outbreak in Nome, teams of mushers and sled dogs relayed lifesaving serum nearly 700 miles across Alaska in what became known as the Great Race of Mercy. That heroic journey inspired the creation of the Iditarod in 1973, honoring the dogs, the mushers, and the trail that once saved a town. Today, the clock starts here