Bacardi: The Story Behind Cuba's Legendary Liquor Brand
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YouTubeBusiness Casual
Bacardi: The Story Behind Cuba's Legendary Liquor Brand
📨 Follow Business Casual on Substack ️ https://businesscasualhq.substack.com Bacardi is the largest privately held, family-owned spirits company in the world. Originally known for its Bacardi white rum, it now has a portfolio of more than 200 liquor and spirits labels. Here's how they did it! Don Facundo Bacardi emigrated to Cuba from ...
518.8K viewsJul 17, 2017
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Bacardi: The Story Behind Cuba's Legendary Liquor Brand
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This ad hit people hard, and honestly, I get why. When so many people are cutting back, it comes across as tone-deaf. What most people don’t realize is that holiday campaigns like this are planned months in advance. By spring, brands are already pitching Christmas because the last two months of the year can make up 30-40% of annual sales. Teams get so focused on numbers that they lose sight of the consumer sentiment when the ad finally drops. It doesn’t excuse the message, but it does explain ho
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This ad hit people hard, and honestly, I get why. When so many people are cutting back, it comes across as tone-deaf. What most people don’t realize is that holiday campaigns like this are planned months in advance. By spring, brands are already pitching Christmas because the last two months of the year can make up 30-40% of annual sales. Teams get so focused on numbers that they lose sight of the consumer sentiment when the ad finally drops. It doesn’t excuse the message, but it does explain ho
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