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The Managing Director of National Broadcasting Corporation of PNG, Kora Nou says NBC's digital evolution, beginning with the launch of digital television in December 2024 and now, on the eve of its 50th anniversary, the launch of NBC Internet Radio marks a full-circle moment as NBC expands its online presence, embracing digital advancements in media. He says the focus now shifts to producing higher-quality content and fostering greater audience engagement through two-way communication, allowing