194K views · 4.3K reactions | We're so excited to announce our new video series 'NZ Hip Hop Stand Up', out July 23rd. Featuring Scribe, Ladi6, Church & AP and more, each episode features an influential track from Aotearoa hip hop's 30-year history. Made possible by the RNZ/NZ On Air Innovation Fund. | RNZ Music | Facebook

“Radio slogans back then were no rap, no crap.” In 1994, Kiwis were ‘still wearing stubbies and listening to rock and roll’ when 3 The Hard Way’s ‘Hip Hop Holiday’ hit number one and helped usher the genre into the New Zealand mainstream. The first episode of Season 2 of NZ Hip Hop Stand Up tracks 3 The Hard Way from their Westie origins to headlining shows with their breakthrough track and how its unexpected success impacted the trio as the first NZ Hip Hop artists to reach the mainstream. NZ H